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MAMTC Regional Market Assessment
Wobbekind, Richard L. Eye, Karen Hayden, Gin Horvath, Gary Krider, Charles Rose, Carol Mercer, Susan
Wobbekind, Richard L.
Eye, Karen
Hayden, Gin
Horvath, Gary
Krider, Charles
Rose, Carol
Mercer, Susan
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Abstract
The purpose of this study is to assess the business needs, plans for modernization, and use of outside service providers by the Mid-America Manufacturing Technology Center’s (MAMTC) target clientele--small and mid-size manufacturers in Colorado, Kansas, Missouri and Wyoming. In addition, the study provides data and suggestions to help MAMTC better market its services to manufacturers.
The results are based on a survey with responses from 1,457 firms and six focus groups held throughout the four-state area. The focus group questions were somewhat different from the survey questions; thus, some sections of this summary refer only to the survey, some refer only to the focus groups, and some include information from both.
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1998-04-21
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Institute for Public Policy and Business Research, University of Kansas
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m249.pdf
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Richard L. Wobbekind, Karen Eye, Gin Hayden, Gary Horvath, Charles Krider, Carol Rose, Susan Mercer. MAMTC Regional Market Assessment. Institute for Public Policy and Business Research, University of Kansas. Technical Report Series: 249 (April 21, 1998)