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Preparing for the coming storm: Exploring interactions between corporate values and crisis management
Tidwell, Matthew
Tidwell, Matthew
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Abstract
One of the most prevalent corporate trends of the last several years has been the rush for companies to identify their core purpose and core values as a means to differentiate and create a sustainable winning culture. Yet even with more emphasis on stated ethical philosophies, internal crises and scandals have continued to plague corporations. This pilot project uses in-depth interviews with senior public relations executives from large companies. The project examines how companies integrate corporate ethical philosophy into their crisis planning and response procedures and concludes that, while a well-entrenched core values program can serve as a powerful tool and a framework for crisis planning and decision-making, it should not be viewed as a panacea. Further, the research finds that poorly executed values programs are destabilizing to an organization and actually make crisis response more problematic.
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2016
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Tidwell_2015_JPC.pdf
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Corporate values, Organizational values, Core purpose, Corporate ethics, Crisis management, Crisis communications, Public relations, Strategic communications
Citation
Tidwell, M. (2016). Preparing for the coming storm: Exploring interactions between corporate values and crisis management. Journal of Professional Communication, 4(2)