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FAITH AND FACT: COMMUNICATION AT THE INTERSECTION OF HEALTH PRACTICES IN AFRICAN COMMUNITIES
Olatunji, Shirley
Olatunji, Shirley
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Abstract
The study, "Faith and Fact: Communication at the Intersection of Health Practices in African Communities," investigates the role of communication in influencing the connection between religious beliefs and healthcare practices in African societies. This study examines the intersections and interactions of faith-based messaging, traditional knowledge, and scientific health information in influencing health-related decision-making. The study examines how individuals and groups navigate the potentially conflicting sources of information and how these navigations impact health practices, such as the decision between traditional health care process and modern medical care. Additionally, it examines the impact of religious leaders, healthcare providers, and community influences on defining the public's perception of health and illness. The study aims to examine how cultural and religious contexts influence health outcomes in African communities by analyzing communication dynamics at the intersection of faith and fact. It seeks to provide insights into tailoring health communication strategies that respect and incorporate local beliefs, while promoting effective healthcare practices.
Description
This is the paper from a presentation given at CENTRAL STATES COMMUNICATION CONFERENCE on 04/03/2025.
Date
2025-04-03
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Publisher
University of Kansas
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Keywords
Religion, Health, African Communities