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Implicit Discount Rates and the Purchase of Untried, Energy-Saving Durable Goods
Houston, Douglas A.
Houston, Douglas A.
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Abstract
Many consumers appear to rationally calculate the net worth of a household investment, but a substantial minority may lack the skills or alertness to perceive an investment opportunity and initiate analysis. Intentions to engage in complementary activities play an important role in the investment decision.
Description
© JOURNAL OF CONSUMER RESEARCH
Date
1983-09
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Research Projects
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Citation
Houston, Douglas A. (1983), "Implicit Discount Rates and the Purchase of Untried, Energy-Saving Durable Goods," Journal of Consumer Research, 10 (2), 236-246.