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Social media divide: Characteristics of emerging adults who do not use social network websites
Bobkowski, Peter S. Smith, Jessica E.
Bobkowski, Peter S.
Smith, Jessica E.
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Abstract
Public opinion has embraced social media as a vital tool to reach U.S. emerging adults, but this generation has not universally adopted social media technologies. Using indepth interviews, this study examined the characteristics of 20 emerging adults (18 to 23 years old) who were non-adopters of social media. Compared to social media users, non-adopters had less economic stability, more fractured educational trajectories, and weaker support from parents and friends. Non-adopters did not use social media because they lacked access or leisure time, were not socialized into their use, lacked skills, or did not want to maintain social contacts via social media technologies. If social media are increasingly used in attempts to improve young people’s lives, practitioners must understand who is left behind in the wake of these technologies.
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2013-09-16
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Keywords
Diffusion of innovations, Digital divide, Media adoption, Qualitative, Social media, Youth
Citation
Bobkowski, P. S., & Smith, J. E. (2013). Social media divide: Characteristics of emerging adults who do not use social network websites. Media Culture & Society, 35(6), 771-781. doi:10.1177/0163443713491517