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The Internal Policies Governing How Journalists Use Social Media in Their Work
Couch, Aaron
Couch, Aaron
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Abstract
Social media are changing the way journalists approach their work, as information now spreads at an unprecedented rate. By examining 29 social media policies from leading English-language news organizations, this study examines the institutional forces shaping how journalists approach social media, and finds that agenda building theory is being enshrined in the official policies of some organizations, which are encouraging reporters to crowdsource. It also demonstrates that media organizations are chiefly concerned social media opens them up to embarrassment at the hands of their employees, whom they feel may become liabilities because of questionable social media postings. While organizations are sure what they don't want employees to do on social media, there is far less agreement on what they actually want them to do, with the policies varying greatly in this area.
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Date
2015-01-01
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University of Kansas
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This item contains archived web content.
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Couch_ku_0099M_14101_DATA_1.pdf
Adobe PDF, 395.11 KB
- Embargoed until 2165-05-31
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Keywords
Journalism, Communication, agenda building, crowdsourcing, ethics, newsgathering, social media, Twitter