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Communication Standards for the Female Technical Sales Professional
Macke, Brenda
Macke, Brenda
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Abstract
Communication techniques to be used by female technical sales professionals (FTSP) with clients were explored by researching gender communication, technical communication, and sales communication. It was found that by combining these three elements, a female technical sales professional can use certain techniques with her entire client base, and focus on gender refined differences that will improve her communication.
The FTSP can use some communication standards with all of her clients, regardless of the gender or professional experience of the client. Similarities and techniques are presented in the areas of general language characteristics, one-to-one presentation techniques, sales questioning, and technical to non-technical professional communication.
Differences in communication techniques should be noted by the FTSP for each of her clients. These differences are most pronounced when the FTSP is communicating with the opposite gender. The gender refined communication approach notes differences in communication with each gender in regards to general language characteristics, sales questioning, and communicating with professionals with a non-technical background.
Description
Date
2005-12-16