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The Use of Heuristics in Service Evaluations

Bendapudi, Neeli
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Submitted to the School of Business and the Faculty of the Graduate School of the University of Kansas in partial fulfillment of the requirements for the degree of Doctor of Philosophy.
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1994-08-01
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University of Kansas
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School of Business Dissertations and Theses
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Bendapudi_Use_of_Heuristics_In_Service_Evaluations_(Medium).pdf
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https://hdl.handle.net/1808/14894
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