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Kaw Valley Focus Groups on Local and Organic Produce
Harris, Brian Buress, David Mercer, Susan Oslund, Patricia Rose, Carol
Harris, Brian
Buress, David
Mercer, Susan
Oslund, Patricia
Rose, Carol
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Abstract
Environmentally-Identified Products (EIPs) refers to food products that are described as organic or sustainable, were grown using Integrated Pest Management (IPM), or are in other respects viewed as having a less-negative impact on the environment than directly competing products. This report summarizes findings from focus groups conducted in eastern Kansas to determine factors of consumer motivation for buying or not buying Environmentally-Identified Products. The findings were consistent with previous literature on demands for EIP foods.
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2000-04
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Institute for Public Policy and Business Research, University of Kansas
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Brian Harris, David Burress, Susan Mercer, Patricia Oslund, Carol Rose. Kaw Valley Focus Groups on Local and Organic Produce. Institute for Public Policy and Business Research, University of Kansas. Technical Report Series: 254B (April 2000).