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Rethinking Rouse and Daellenbach's Rethinking: Isolating Versus Testing for Sources of Sustainable Competitve Advantage
Levitas, Edward Chi, Tailan
Levitas, Edward
Chi, Tailan
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Abstract
In a recent paper, Rouse and Daellenbach (1999) provide a five-step methodological approach which they feel will cure alleged inadequacies in empirical resource-based research. We suggest, however, that their methodology can provide only a useful aid for expanding our understanding of potential sustainable competitive advantages but will not allow researchers to effectively verify those hypothesized advantages. Specifically, we argue that Rouse and Daellenbach’s methodology is plagued by three major shortcomings: 1) it confuses the important distinction between knowing-how and knowing-what; 2) it fails to recognize the importance of observable variables in verifying the sources of sustainable competitive advantage; and 3) it calls for sampling on the dependent variable.
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This is the author's final draft. The publisher's official version is available from: http://dx.doi.org/10.1002/smj.255
Date
2002
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Wiley
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Chi, Tailan. (2002) Rethinking Rouse and Daellenbach's Rethinking: Isolating Versus Testing for Sources of Sustainable Competitive Advantage. Strategic Management Journal, 23, 957-962. http://dx.doi.org/10.1002/smj.255