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K.C. Hopps, Ltd. Integrated Marketing Communications Analysis and Strategic Recommendations
Johnson, Matthew
Johnson, Matthew
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Abstract
The goal of this project is to apply integrated marketing communications concepts and methods to provide K.C. Hopps, Ltd. with an in-depth analysis of its current situation and strategic recommendations based on findings. The internal review examines the organization and its philosophies, revenues, products and services, goals, strategies and communications. The external review provides an overview of current market conditions and trends, constituents, target audiences and competition. The SWOT analysis examines strengths, weaknesses, opportunities and threats to the company. Lastly, the strategic recommendations section provides K.C. Hopps with corporate objectives and marketing communications objectives, strategies and tactics to implement, as well as justification and economic feasibility for the recommendations.
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Date
2010-01-01
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University of Kansas
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Archive Status
This item contains archived web content.
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Johnson_ku_0099M_10818_DATA_1.pdf
Adobe PDF, 5.22 MB
- Embargoed until 2160-05-31
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Keywords
Journalism, Communications, Integrated, Marketing, Plan, Restaurant, Strategy