Loading...
Evaluation of General Promotional Programs: Division of Travel and Tourism, Kansas Department of Commerce
Singh, Surendra Schwaller, Henry, IV
Singh, Surendra
Schwaller, Henry, IV
Citations
Altmetric:
Abstract
The Institute for Public Policy and Business Research at the University of Kansas, in conjunction with Kansas Inc., conducted an evaluation of General Promotion programs within the Division of Travel and Tourism, (Division) of the Kansas Department of Commerce (KDOC). The objectives of this study were to: a) evaluate the effectiveness of programs in achieving their objectives; and b) propose a tracking system for evaluating General Promotion programs.
Description
Date
1992-01
Journal Title
Journal ISSN
Volume Title
Publisher
Institute for Public Policy and Business Research, University of Kansas
Collections
Research Projects
Organizational Units
Journal Issue
Keywords
Citation
Suendra Singh, Henry Schwaller, IV. Evaluation of General Promotional Programs: Division of Travel and Tourism, Kansas Department of Commerce. Institute for Public Policy and Business Research, University of Kansas. Technical Report Series: 190 (January 1992).