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A model for consumer-oriented promotional products

Hertel, Stephanie Ann
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Abstract
Brands are being challenged to reach consumers in different and more relevant ways. Today's consumer is influenced by brand experiences over the number of advertising impressions. Understanding consumers' needs, wants, and desires can be discerned and shaped the way promotional merchandise is created, sourced, and distributed. A genuine understanding of promotional products client-brand needs can foster better brand engagement and garner desired consumer responses.
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Date
2012-12-31
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University of Kansas
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Architecture & Design Dissertations and Theses
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Hertel_ku_0099M_12520_DATA_1.pdf
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Design, Design management
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https://hdl.handle.net/1808/10632
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