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Kansas State Fair Economic Impact and Marketing Study Volume 2: An Overview of Non-Fair Events
Norman, Clifford Oslund, Patricia Krider, Charles
Norman, Clifford
Oslund, Patricia
Krider, Charles
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Abstract
During 1996 and 1997, the Institute for Public Policy and Business Research at the University of Kansas conducted a study of the marketing aspects and economic impacts of events that take place at the State Fairgrounds in Hutchinson during the off-season. The Fair staff and IPPBR together designed and implemented surveys of spectators, participants, and other visitors attending ten of these Non-Fair events. Survey data from nine of the surveys was considered to be of sufficient quality for analysis.
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1988-04
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Institute for Public Policy and Business Research, University of Kansas
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Norman Clifford, Patricia Oslund, Charles Krider. Kansas State Fair Economic Impact and Marketing Study Volume 2: An Overview of Non-Fair Events. Institute for Public Policy and Business Research, University of Kansas. Technical Report Series: 245B (April 1988).