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Neoliberal Tensions in Representations of Soccer in Argentina and Brazil (2003-2016)
Rabinovich, Andrés Nicolás
Rabinovich, Andrés Nicolás
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Abstract
Neoliberal Tensions explores the representations of soccer in Argentine and Brazilianfilms, novels, and television programs from 2003 to 2016. This dissertation proposes that soccer,a cultural practice that identifies both countries, can be a fruitful representational motif to tracethe political effects of neoliberalism. Understanding neoliberalism not only as a set of economicpolicies but also as an affective and ideological force, I claim that the ‘neoliberal 1990s’ continueto affect cultural production during the years of the self-proclaimed ‘anti-neoliberal’ New Leftgovernments in Argentina and Brazil. The chapters examine how neoliberal discourses shapesubjectivities affectively and ideologically, particularly around three notions: the nation, themarket, and gender. The dissertation puts into dialogue theories of representation, affect,ideology, and performance to support the close readings of cultural artifacts. By engaging thesetheories, the project ties soccer and neoliberalism together as material phenomena that affectboth the body and the mind. The approach to soccer as a representational device allows us tothink about the subjectivizing power it possesses for Argentines and Brazilians. In turn, readingsoccer in the context of ‘anti-neoliberal’ governments allows us to see the continuity ofneoliberal sensibilities beyond economic policies.
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Date
2023-08-31
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University of Kansas
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Keywords
Latin American studies, Latin American literature, Affect, Argentina, Brazil, Ideology, Neoliberalism, Soccer