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Social Facilitation in Fear Appeals Creates Positive Affect but Inhibits Healthy Eating Intentions
Bailey, Rachel L. Wang, Tianjiao Grace Liu, Jiawei Clayton, Russell B. Kwon, Kyeongwon Diwanji, Vaibhav Karimkhanashtiyani, Farzaneh
Bailey, Rachel L.
Wang, Tianjiao Grace
Liu, Jiawei
Clayton, Russell B.
Kwon, Kyeongwon
Diwanji, Vaibhav
Karimkhanashtiyani, Farzaneh
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Abstract
The social facilitation of eating plays a significant role in influencing individuals’ eating decisions. However, how social eating cues are processed in health promotion messages is unclear. This study examined individuals’ food craving in response to social cues in images (Experiment 1) and emotional experiences, perceived threat, perceived efficacy, behavioral intentions, and motivational coactivation elicited by social eating cues in obesity prevention fear appeals (Experiment 2). Results suggested that the presence of a group of people eating in an image facilitated food craving for the presented foods. Moreover, fear appeals that presented obesity and its consequences with more social eating cues, versus individual eating cues, generated greater positive emotional responses, perceived threat severity, response and self-efficacy, and motivational coactivation indicating more attention and threat vigilance. However, these cues also generated fewer self-reported intentions to change unhealthy eating behaviors. Implications and suggestions for future research are discussed.
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Date
2022-03-03
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Frontiers Media
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Keywords
Cue reactivity, Fear appeals, Social facilitation of eating, Health communication, Coactivation
Citation
Bailey RL, Wang TG, Liu J, Clayton RB, Kwon K, Diwanji V and Karimkhanashtiyani F (2022) Social Facilitation in Fear Appeals Creates Positive Affect but Inhibits Healthy Eating Intentions. Front. Psychol. 13:838471. doi: 10.3389/fpsyg.2022.838471