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Towards a Three-Component Model of Fan Loyalty: A Case Study of Chinese Youth
Zhang, Xiao-xiao Liu, Li Zhao, Xian Zheng, Jian Yahng, Meng Zhang, Ji-qi
Zhang, Xiao-xiao
Liu, Li
Zhao, Xian
Zheng, Jian
Yahng, Meng
Zhang, Ji-qi
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Abstract
The term “fan loyalty” refers to the loyalty felt and expressed by a fan towards the object of his/her fanaticism in both everyday and academic discourses. However, much of the literature on fan loyalty has paid little attention to the topic from the perspective of youth pop culture. The present study explored the meaning of fan loyalty in the context of China. Data were collected by the method of in-depth interviews with 16 young Chinese people aged between 19 and 25 years who currently or once were pop fans. The results indicated that fan loyalty entails three components: involvement, satisfaction, and affiliation. These three components regulate the process of fan loyalty development, which can be divided into four stages: inception, upgrade, zenith, and decline. This model provides a conceptual explanation of why and how young Chinese fans are loyal to their favorite stars. The implications of the findings are discussed.
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Date
2015-04-17
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Public Library of Science
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Keywords
Behavior, Data processing, China, Information theory, Social theory, Emotions, Psychology, Qualitative studies
Citation
Zhang X-x, Liu L, Zhao X, Zheng J, Yang M, Zhang J-q (2015) Towards a Three-Component Model of Fan Loyalty: A Case Study of Chinese Youth. PLoS ONE 10(4): e0124312.
http://dx.doi.org/10.1371/journal.pone.0124312