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Uses and Gratifications of Facebook for Political Information
Raine, Christopher
Raine, Christopher
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Abstract
Christopher M. Raine, M.S.J. Young Americans have traditionally voted in low numbers in presidential elections since the 1960's. However, the number of young voters had shown a slight increase since 2000. During this time internet use has greatly increased by young adults, particularly the use of online social networks such as Facebook. This thesis uses a uses and gratifications approach to discover whether Facebook users are accessing political information on the 2008 presidential race on the social network, why or why not they are seeking political information, and whether this information is affecting their likelihood to vote or not. Findings show that although Facebook users overwhelmingly don't actively seek out political information on the social network, they are much more likely to access such information if it is received from a friend. This thesis also reveals several uses and gratifications categories related to Facebook use in general as well as the motivations of those that seek out political information on Facebook.
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Date
2008-07-25
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University of Kansas
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This item contains archived web content.
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umi-ku-2675_1.pdf
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- Embargoed until 2158-05-31
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Keywords
Journalism, Facebook, political communication, political information, uses and gratifications