Loading...
Implicit attitude measures: Consistency, stability, and convergent validity
Cunningham, William A. Preacher, Kristopher J. Banaji, Mahzarin R.
Cunningham, William A.
Preacher, Kristopher J.
Banaji, Mahzarin R.
Citations
Altmetric:
Abstract
In recent years, several techniques have been developed to measure implicit social cognition. Despite their increased use, little attention has been devoted to their reliability and validity. This article undertakes a direct assessment of the interitem consistency, stability, and convergent validity of some implicit attitude measures among college students. Attitudes toward blacks and whites were measured on four separate occasions, each 2 wks apart, using three relatively implicit measures (response-window evaluative priming, the Implicit Association Test, and the response-window Implicit Association Test) and one explicit measure (Modern Racism Scale). After correcting for interitem inconsistency with latent variable analyses, the authors found that (a) stability indices improved and (b) implicit measures were substantially correlated with each other, forming a single latent factor. The psychometric properties of response-latency implicit measures have greater integrity than recently suggested.
Description
Date
2001
Journal Title
Journal ISSN
Volume Title
Publisher
Collections
Files
Research Projects
Organizational Units
Journal Issue
Keywords
Implicit Association Test, implicit attitudes, reliability
Citation
Psychological Science, 12, 163-170.