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Framed by Flirtation: How A Person’s Flirting Style Influences the Perception and Engagement of Messaging in Online Dating
Johnson, Rebecca Marie
Johnson, Rebecca Marie
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Abstract
This research utilized relational framing theory (RFT) to explore the role of flirting styles on peoples’ decoding and encoding behaviors in online dating courtship. The first study addressed how flirting styles were related to frame interpretations of five textual interactions and introduced a new method of measuring the differential salience hypothesis. Results showed support for the differential salience hypothesis. It was also found that some flirting styles were significantly correlated with frame interpretations. The second study focused on how flirting styles were related to people’s interpretation of their own behaviors in an online dating context and tested the general intensifier hypothesis. Results indicated that some flirting styles were significantly correlated with participants’ perceptions of their own message behaviors and the general intensifier hypothesis was supported. The third study explored participants’ online dating preferences and expectations – asking which sites they preferred using and which communicative behaviors constituted their interactions with other users. Analysis revealed significant relationships between some of the flirting styles and site preferences and thematic analysis provided insights on the perceived norms when using these sites. Taken together, these studies provide some support for RFT and highlight the significance of a person’s flirting style when engaging in online courtship behaviors. This is a useful addition to previous scholarship as well as a helpful contribution for future scholars looking to explore communicative behaviors that occur in online dating. The results also provide practical advice for online daters according to their intentions and flirting styles.
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Date
2022-08-31
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University of Kansas
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Keywords
Communication, flirting styles, online dating, relational framing theory, social-sexual communication