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Collaborative Ventures and Value of Learning: Integrating the Transaction Cost and Strategic Option Perspectives on the Choice of Market Entry Modes

Chi, Tailan
McGuire, Donald J.
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Abstract
This paper employs a simple stochastic model to investigate how transaction cost and strategic option considerations interact to influence a firm’s evaluation of collaborative venturing as a market entry mode. After demonstrating how uncertainty about the market and about the potential partner can add to the value of a collaborative venture, the paper explicates a condition under which the option to acquire or sell out generates a positive economic value for both of the partners. The interaction of transaction cost and strategic option considerations is then examined, and a number of testable hypotheses are proposed based on the theoretical analyses of the paper.
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This is the author's published version. The publisher's official version is available electronically from: http://www.jstor.org/stable/155286
Date
1996
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Palgrave Macmillan
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Chi, Tailan. (1996) Collaborative Ventures and Value of Learning: Integrating the Transaction Cost and Strategic Option Perspectives on the Choice of Market Entry Modes. Journal of International Business Studies, 27 (2), 285-307.
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