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Feeling and Liking Responses to Television Programs: An Examination of Two Explanations for Media-Context Effects
Murry, John P. Lastovicka, John L. Singh, Surendra N.
Murry, John P.
Lastovicka, John L.
Singh, Surendra N.
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1992
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University of Chicago Press
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Murry, John P. Lastovicka, John L. Singh, Surendra N. (1992) Feeling and Liking Responses to Television Programs: An Examination of Two Explanations for Media-Context Effects. Journal of Consumer Research, vol 18 (4), 441-451.