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Social Categorization of Op Ed Discourse in Harry Potter
Hatfield, Rachel Catherine
Hatfield, Rachel Catherine
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Abstract
This study investigated the process of social categorization present in the public discourse surrounding the Harry Potter phenomenon as a piece of convergent media. The study's research questions asked which social categories were present in op-ed treatments of the topic, how each category is perceived, and which major strategies are used in relation to those perceived categories. Research questions were addressed with discourse analysis of op-ed pieces from large circulation mass media articles. It found the social categories of child and adult fans, casual readers, non-participators, stewards and commentators. These social categories were shown to fit together to represent membership categorization devices. Rules and boundaries created by those devices influenced authors' claimed self-identities.
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Date
2010-04-22
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University of Kansas
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Keywords
Communication, Mass communication, Multimedia communications, Media convergence, Discourse analysis, Harry Potter, Public discourse, Social categorization, Social identity theory