Loading...
Thumbnail Image
Publication

Interjecting Design into an Existing Business Culture to Enable Innovation

Hoppenthaler, Bethany
Citations
Altmetric:
Abstract
Design for many years has been considered an aesthetic tradecraft. However design has, more recently, come to be regarded as a strategic business asset offering a new way to solve problems and innovate. The rapidity of change demands that businesses must seek new ways to systematically create value as a means to retain competitive advantage. Recent technological advances offer a means of greater social connectivity. Brands can take advantage of this connectivity, and businesses can use design to more validly connect with the marketplace. How does a company interject design into an existing business culture to enable innovation? This thesis is a case study of a Kansas-based international animal health equipment manufacturer and its efforts to introduce a program of design as a means to cultivate new ideas through design thinking and improve its existing business and innovation culture. The following report documents this effort and its various productive outcomes.
Description
Date
2012-12-31
Journal Title
Journal ISSN
Volume Title
Publisher
University of Kansas
Research Projects
Organizational Units
Journal Issue
Keywords
Design, Arts management, business, culture, design, innovation, management, quality
Citation
DOI
Embedded videos