Wine for Korea
Hacker, Randi Tsutsui, William
Hacker, Randi
Tsutsui, William
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Abstract
Broadcast Transcript: South Korea may be on the cutting edge of technoculture, but when it comes to oenoculture, it doesn't know its shiraz from its merlot. Most Koreans prefer to meet their alcohol RDA by knocking back shots of soju, a clear liquor distilled from grain, not unlike vodka though sweeter. The latest free trade pact signed with the US, however, may just cause a cultural shift. The terms will greatly expand the ability of US wine makers to export their product. Who to? A growing market made up mostly of young Korean women influenced by trendy TV dramas in which wine is the adult beverage of choice. Will that be red or white? Can't say yet, but as soon as "vino," you'll know. #ceas #hacker #SouthKorea #tsutsui
Description
This is one of hundreds of 60-second radio spots created by the Center for East Asian Studies (CEAS) for Kansas Public Radio (KPR). The purpose of this outreach program is to introduce the people of Kansas to the culture and current issues of East Asia.
Date
2007-08-15
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Publisher
Center for East Asian Studies, University of Kansas
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Research Projects
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Keywords
South Korea, Oenoculture, Soju