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The Effects of Media Use and Interpersonal Contacts on Stereotyping of Lesbians and Gay Men in China
TU, JIAWEI
TU, JIAWEI
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Abstract
Little research has investigated stereotypes of homosexuals in other cultures. This thesis attempts to fill this gap by surveying college students to find out: 1) their stereotypes of homosexuals, 2) their sources of information about lesbians and gay men in China, and 3) the effects of different information sources on the stereotyping of homosexuals. Hypotheses in this thesis were derived from contact hypothesis of stereotyping which predicts that frequent of contact with a minority group leads to positive evaluations. The author also tests social cognitive theory which explains stereotypes as the result of the evaluation of information by receivers. The hypotheses are tested for interpersonal contact and vicarious contact via mass media. 226 Chinese college students were surveyed to measure the stereotypes of homosexuals and the variables of information sources. Results show partial support for both of hypotheses mentioned above. The most important findings of this study are: 1) the stereotyping of homosexuals is predicted by the size of community, interest in knowing homosexuals, and interpersonal contacts; 2) a higher level of negative stereotypes is associated with frequent use of Chinese media, perceived valence of portrayals and believability of Chinese media. Theoretical and practical implications of the findings are discussed.
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Date
2010-01-01
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University of Kansas
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This item contains archived web content.
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TU_ku_0099M_11200_DATA_1.pdf
Adobe PDF, 454.69 KB
- Embargoed until 2160-05-31
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Journalism