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EXPERIMENTAL TEST OF THE RELATIONSHIP OF ADVERTISING LANGUAGE TO THE STRENGTH OF INFERENCES DRAWN ABOUT PRODUCT CLAIMS
Harris, Richard J. McCoy, Sandra J. Foster, Tonie Rohrbaugh Krenke, Nancy Bechtold, John I.
Harris, Richard J.
McCoy, Sandra J.
Foster, Tonie Rohrbaugh
Krenke, Nancy
Bechtold, John I.
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Abstract
Description
Date
1987
Journal Title
Journal ISSN
Volume Title
Publisher
Mid-America Linguistics Conference
University of Kansas
University of Kansas
Research Projects
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Journal Issue
Keywords
Advertising-- Research