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"Mightier than the Sword" and integrated marketing communications strategy for Lathrop & Gage LLP
Nichols, Stephen G.
Nichols, Stephen G.
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Abstract
This is a legal marketing communications strategy created on behalf of Lathrop & Gage LLP to assist its attorneys in building relationships with prospective clients. Specifically, the plan is designed to support Lathrop & Gage’s agribusiness attorneys in their efforts to acquire legal work from decision makers in Fortune 500 agribusiness companies. The plan calls for the creation and distribution of relevant content through online marketing and social media channels.
Description
This project was submitted in partial fulfillment of the requirements for the Master of Science in Journalism degree.
Date
2014-09-03
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Research Projects
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Keywords
Legal marketing, Communications marketing, Social media for lawyers, Social media for law firms, Blawging, Legal content marketing