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Squirrel: A Community-Directed Approach to Investing

Smith, Brian Matthew
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Abstract
This thesis project explores the self-directed mutual fund investing space outside of personal retirement planning. The objective is to popularize mutual fund investing by removing the need for traditional financial adviser assistance and lowering the financial and behavioral barriers to fund ownership for underserved consumer segments.
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Date
2011-12-31
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Publisher
University of Kansas
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Keywords
Design, Business, Behavioral economics, Investing, Location services, Point-of-sale, Social, Underserved
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