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Response-bias-free recognition tests to measure advertising effects

Singh, Surendra N.
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Churchill, Gilbert A.
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2000
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School of Business Scholarly Works
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Journal of Advertising Research, Response-Bias-Free Recognition Tests.pdf
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SINGH, SN; CHURCHILL, GA. RESPONSE-BIAS-FREE RECOGNITION TESTS TO MEASURE ADVERTISING EFFECTS. JOURNAL OF ADVERTISING RESEARCH. Jan-Apr 2000. 27(3) : 23.
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https://hdl.handle.net/1808/819
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