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Are Anti-Spit Tobacco Campaigns Striking Out? A Survey of Iowa and Nebraska College Baseball Players
Ogden, David C. Lamsam, Teresa Trumbly Reilly, Hugh J. Hilt, Michael L.
Ogden, David C.
Lamsam, Teresa Trumbly
Reilly, Hugh J.
Hilt, Michael L.
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Abstract
Anti-spit tobacco information is replete with fear appeals, including firsthand accounts of death
and debilitation, to make users aware of the health risks and dangers. Those dangers, however, are well known
by baseball players whose association with spit tobacco is historic. A survey of 217 Iowa and Nebraska college
players showed that despite their awareness of spit tobacco's dangers, the players use spit tobacco to relax and
focus on the field. This study supports other research showing that fear appeals may not be the most appropriate
approach for anti-tobacco advertising campaigns. The study suggests that campaigns should promote relaxation
and stress reduction techniques as alternatives to spit tobacco.
Description
This is the publisher's version, also available electronically from: http://digitalcommons.unl.edu/greatplainsresearch/842
Date
2006-10-01
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Publisher
Great Plains Studies, Center for Social Sciences
Research Projects
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Keywords
Advertising, Baseball, College, Fear appeals, Relaxation, Spit tobacco
Citation
Teresa Trumbly Lamsam. (2006) Are Anti-Spit Tobacco Campaigns Striking Out. Great Plains Research.