Communication Standards for the Female Technical Sales Professional
Issue Date
2005-12-16Author
Macke, Brenda
Format
355457 bytes
Type
Project
Metadata
Show full item recordAbstract
Communication techniques to be used by female technical sales professionals (FTSP) with clients were explored by researching gender communication, technical communication, and sales communication. It was found that by combining these three elements, a female technical sales professional can use certain techniques with her entire client base, and focus on gender refined differences that will improve her communication.
The FTSP can use some communication standards with all of her clients, regardless of the gender or professional experience of the client. Similarities and techniques are presented in the areas of general language characteristics, one-to-one presentation techniques, sales questioning, and technical to non-technical professional communication.
Differences in communication techniques should be noted by the FTSP for each of her clients. These differences are most pronounced when the FTSP is communicating with the opposite gender. The gender refined communication approach notes differences in communication with each gender in regards to general language characteristics, sales questioning, and communicating with professionals with a non-technical background.
Collections
Items in KU ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
We want to hear from you! Please share your stories about how Open Access to this item benefits YOU.