A model for consumer-oriented promotional products
Issue Date
2012-12-31Author
Hertel, Stephanie Ann
Publisher
University of Kansas
Format
46 pages
Type
Thesis
Degree Level
M.A.
Discipline
Design
Rights
This item is protected by copyright and unless otherwise specified the copyright of this thesis/dissertation is held by the author.
Metadata
Show full item recordAbstract
Brands are being challenged to reach consumers in different and more relevant ways. Today's consumer is influenced by brand experiences over the number of advertising impressions. Understanding consumers' needs, wants, and desires can be discerned and shaped the way promotional merchandise is created, sourced, and distributed. A genuine understanding of promotional products client-brand needs can foster better brand engagement and garner desired consumer responses.
Collections
- Architecture & Design Dissertations and Theses [63]
- Theses [3942]
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