Implicit Discount Rates and the Purchase of Untried, Energy-Saving Durable Goods
Issue Date
1983-09Author
Houston, Douglas A.
Type
Article
Article Version
Scholarly/refereed, publisher version
Published Version
http://www.jstor.org/stable/2488927Metadata
Show full item recordAbstract
Many consumers appear to rationally calculate the net worth of a household investment, but a substantial minority may lack the skills or alertness to perceive an investment opportunity and initiate analysis. Intentions to engage in complementary activities play an important role in the investment decision.
Description
© JOURNAL OF CONSUMER RESEARCH
Collections
Citation
Houston, Douglas A. (1983), "Implicit Discount Rates and the Purchase of Untried, Energy-Saving Durable Goods," Journal of Consumer Research, 10 (2), 236-246.
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